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Evidence-Based Investing

Finova Money Scribble

When was the last time you stopped to look around and marvel at what we have achieved as a civilisation in the past 50 or 100 years?

Humans inhabit every continent and are constantly finding ingenious ways to solve challenges that will benefit humanity.

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When it comes to solving problems, it requires us to look at how things work, rigorously test countless assumptions and then constructing a solution based on the best results.

Whether it’s constructing skyscrapers or diagnosing the most suitable medical treatments, decades of evidence go into developing the best and most reliable solutions to make sure we work towards the outcome we want.

Why should investing be any different?

Investing is a proven strategy to grow your wealth over time and help you achieve financial independence and security in your future.

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At its heart, investing your money looks to achieve two things: 

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1. Growing your money by getting it working for you

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2. Protecting your money’s purchasing power so it doesn’t lose its value

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In our role as independent financial planners, we want to make sure we find the most effective investment approach for our clients which will support them on this journey. This has led us to evidence-based investing.

What is evidence-based investing?

As the name suggests, evidence-based investing is the process of making investment decisions based on decades of academic research and historical market data from around the globe.

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Rather than looking at short-term market trends or the current climate, it’s an approach rooted in the long-term observation of markets. 

Our investment philosophy is built on decades of research-based data, not on gut feelings or best guesses.

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This strategy exploits the data by positioning investment portfolios to capture well-established performance premiums, such as value, size and profitability, wherever they occur.

So, why should you consider an evidence-based investment approach?

Access to a globally diversified portfolio

Lower costs so more of your money stays with you

A repeatable formula so we are confident when we invest

Back-tested data to stress test and apply risk-return scenario analysis

Prioritising our financial goals through careful risk management

Improved focus to block out the noise and keep us on track

Removing the guesswork.

Download our guide

This approach avoids common pit falls such as trying to actively guess the movements in the market which has been shown to be a flawed option over the long term (over a 15-year period, around 80% of active managers have underperformed compared to the market they benchmark – these are terrible odds).

Our guide walks you through the evidence and shows why we consider evidence-based investing to be a great investment choice. You can download it below. While we constantly review our approach, we believe an evidence-based approach, supported by a personalised financial plan is the most effective way.

Remember:

Your capital is at risk. The value of your investment (and any income from them) can go down as well as up and you may not get back the full amount you invested. Past performance is not a reliable indicator of future performance.

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We offer financial planning services to UK individuals.

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Finova Money Ltd is an appointed representative of Sense Network Ltd, which is authorised and regulated by the Financial Conduct Authority. Registered in England & Wales No:14895025. Registered address: 34-35 Clarges Street, Mayfair, London, W1J 7EJ.

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Finova Money Ltd is entered on the Financial Services Register (https://register.fca.org.uk/) under reference 998351.

The guidance provided within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK.

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The Financial Ombudsman Service is available to sort out individual complaints that clients and financial services businesses aren’t able to resolve themselves. To contact the Financial Ombudsman Service, please visit www.financial-ombudsman.org.uk

Copyright Finova Money 2023.

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